Wednesday, March 26, 2014

What can you really do with big data?

If any analyst, guru, visionary was asked the question; we would get an answer simillar to

 "transforms a business from a data-aware organization to data-driven organization"

This is management speak for good science: an organization does things, that generates data, which gets analyzed so you do things better, different, more or less based on what the effects are.  This paradigm does not change; call it data-driven, analytics-driven or a whole lot of other names; you just have more tools to work with so can see a bigger rearview mirror better.

does that make big data less useful? no- just make sure you know where you are and what you see.

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